Founding verification pricing now open
Ad Spend Integrity Verification

Before You Spend Know Your A-Score™

Your credit score tells lenders how much confidence to place in you. Your A-Score™ tells you how much confidence to place in your ad spend.

Powered by the Ad IntellX Data Intelligence Engine — five layers of signal detection cross-validated against live Meta Marketing API data.

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A-Score™
Verification Record
34 /100
High Risk
High Risk Caution Verified

Bottom 12% of verified accounts

Tracking Integrity
Critical
Estimated Monthly Waste
$3,200
Meta Verified via the Meta Marketing API
Record AX-471983 · Chain of custody verified · 5 sources confirmed
v1.1 Methodology
The A-Score™ is derived from Ad IntellX's independent verification methodology, applied to authentic Meta Marketing API data.
6
Verification Domains
5
Intelligence Layers
24
Active Signals
Meta API
Cross-Validated

The Verification Pipeline

A rigorous, read-only analysis of your ad account architecture. Independently verified.

1. Connect

Secure, read-only OAuth integration. No changes are ever made to your campaigns.

2. Intelligence Engine Analysis

Your account data enters a five-layer intelligence engine — the same system that detects day-over-day delivery anomalies, compound signal patterns, predictive decay, and concurrent risk clusters before they appear in any platform dashboard. 24 distinct signals across five detection layers. Cross-validated against live Meta API data. Results integrated into your A-Score™ in real time.

3. Verification Record

Generation of your A-Score™ and detailed findings document.

Methodology & Standards

The A-Score™ is computed across 6 assessment domains, each evaluated against hundreds of forensic signals. Our scoring engine utilizes hard-cap rules to reflect true operational risk.

The A-Score™ is derived from Ad IntellX's independent verification methodology, applied to authentic Meta Marketing API data.

Hard-Cap Rules

For example, if Tracking Health fails critical checks, the maximum possible A-Score™ is capped at 40, regardless of performance in other domains.

A-Score™ Methodology v1.1 · Effective June 2026
Assessment Domain
Signals Evaluated
Ownership & Control
Admin access integrity, asset ownership, partner permissions, Business Manager structure
Spend Efficiency
Cost per result, waste ratio, CPM quality, budget pacing
Optimization Activity
Change cadence, learning-phase exits, test coverage, bid-strategy hygiene
Tracking Health
Pixel coverage, conversion-event mapping, CAPI status, attribution integrity
Traffic Quality
Landing-page reach, click authenticity, bot / accidental-click signals, CTR-to-conversion gap
Platform Reliance Risk
Campaign & audience concentration, signal dependence, single-platform exposure, diversification

The Advertiser Verification Rights Statement

Every advertiser has the right to an independent, objective accounting of how their ad spend is allocated — free of platform or agency conflict of interest. This is the standard Ad IntellX is built to uphold.

Read the full statement

The Verification Record

The definitive proof of ad account health. Exportable, signed, and comprehensive.

The Verification Record is the full forensic analysis — the signed, shareable record of your account's standing.
A-Score™
by Ad IntellX
Verification Record
Independent Ad Account Certification
Clearview Skin Co. · act_284719365
Issued: 2026-06-26
A-Score ™
Verification Summary
High Risk
A-Score
42 /100
CriticalHigh RiskAt RiskStableVerified
Risk Assessment
High Risk
Confidence: Medium
Estimated Monthly Waste Exposure
$1,860–$2,976/mo
15.0% of monthly spend
A-Score Has Certified This Account
Meta API Verified
Verification Methodology
Audit Complete
Data verified directly from this account via the Meta Marketing API — 5 sources confirmed
Priority Findings
1
Quality ranking below average — ad creative is underperforming vs. competing ads in this auction
Recommended: Refresh creative assets and expand audience targeting to reduce auction pressure.
2
CPM is 64% above vertical baseline — audience fatigue or creative exhaustion is elevating costs
Recommended: Review campaign performance trends and make iterative bid or audience adjustments.
3
No campaign optimization activity in 44 days — algorithm has run without human adjustment
Recommended: Implement Purchase and Lead pixel events with Conversions API for server-side redundancy.
4
Critical tracking events missing (Purchase, Lead) — conversion signal is incomplete
Recommended: Configure standard events in Meta Events Manager and validate via Test Events tool.
5
Sole admin on account — account continuity depends on a single point of access
Recommended: Add a secondary admin and enable two-factor authentication on the primary account.
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View Sample Verification Record

Continuous Monitoring

Credit monitoring for your ad spend. Track your A-Score™ dynamically and receive alerts when structural risks emerge or spend confidence signals change.

Tracking Health Improved
CAPI connection restored. Score adjusted +4.
Platform Reliance Risk Elevated
94% budget in single campaign. Score adjusted -2.
A-Score™ Improved 48 → 61
Ownership risk resolved. Verified improvement recorded.
A-Score™
Trend
Last 30 Days
Alert
Day 1 Day 15 Day 30
Forensic Findings

What Advertisers Find When They Run Their A-Score™

Illustrative scenarios based on common patterns surfaced by the verification engine.

High Risk
Anonymized
account
41 /100
$18,000 / mo ad spend
Primary Finding

Most conversions never reached the server — CAPI was misconfigured for months.

Est. Waste Exposure
$4,100 / mo
At Risk
Anonymized
account
58 /100
$6,500 / mo ad spend
Primary Finding

83% of budget concentrated in a single campaign. One platform change away from a full pipeline stall.

Concentration Risk
Single-campaign exposure
Verified
Anonymized
account
74 /100
$32,000 / mo ad spend
Primary Finding

Tracking and ownership were clean — the gap was creative fatigue suppressing delivery on 40% of ads.

Suppressed Delivery
40% of active ads

Scenarios are illustrative of common findings and use representative figures.

Common Questions

Everything you need to know.

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For Agencies

Help Clients Improve Their A-Score™

IntellX Seal agencies help advertisers address the structural issues that restrict performance — and prove the improvement with an independent verification record. The Seal is earned through conduct and results, not bought.

Explore the IntellX Seal View Agency Plans
Earn the Seal
Demonstrate verified conduct and measurable client A-Score™ improvement.
Prove Improvement
Independent records show clients the before-and-after, not just a dashboard.
Receive Qualified Leads
Advertisers with low A-Score™s are routed to Seal agencies for remediation.