Your credit score tells lenders how much confidence to place in you.
The A-Score™ is an independent metric evaluating the structural integrity and risk profile of your digital ad accounts. It is an objective measure of operational hygiene, not creative performance. A high A-Score™ does not guarantee profitable ads. It means your account shows stronger spend integrity and is better positioned to scale with confidence.
Accounts are graded on a 0-100 scale, reflecting the level of verified integrity.
Account is fundamentally compromised or lacks necessary chain of custody.
Major vulnerabilities detected; high likelihood of ongoing budget waste.
Identified structural flaws threaten spend efficiency and scaling.
Core fundamentals are sound, with minor optimizations recommended.
Account demonstrates institutional-grade integrity and is cleared to scale.
Your A-Score™ is calculated by analyzing hundreds of data points across these six structural pillars.
Measures whether your conversion data is accurate, complete, and properly attributed. We verify pixel health, server-side tracking, and event mapping.
Calculates the proportion of your budget allocated to ineffective or suppressed inventory. Identifies exact dollar amounts lost to structural inefficiencies.
Verifies the chain of custody. We check who truly owns the account assets, Business Manager structures, and active admin permissions.
Analyses audience overlap, frequency caps, and true unique reach. Ensures your budget is acquiring new customers rather than bombarding existing ones.
Evaluates the cadence and quality of account management. Measures test velocity, learning phase exits, and proactive campaign hygiene.
Checks architectural soundness. We look at audience consolidation, budget distribution strategies, and adherence to algorithmic best practices.
The A-Score™ is not produced by a single rules pass over your API data. It is the output of a five-layer Data Intelligence Engine — a proprietary detection architecture built specifically for ad account verification.
Eleven real-time signals monitoring day-over-day anomalies, CPM spikes, CTR collapse, frequency saturation, creative fatigue, and delivery correlation — computed the moment your account data is ingested.
Patterns that only become visible when multiple Layer 1 signals activate together. Audience cannibalization, quality score degradation, and compound delivery failure — invisible to any single-signal tool.
Eight deterioration models that identify CPM acceleration, impression decline, reach contraction, and creative fatigue before they fully manifest in campaign performance.
In verification mode, five structural signals — including bid strategy drift, budget reallocation patterns, and playbook execution anomalies — are computed for awareness and documented in your Verification Record.
Every signal output is cross-validated against your live Meta Marketing API data through an integration gate before any A-Score™ computation begins. The A-Score™ is never produced from API data alone or engine signals alone. It is the intersection of both.
The A-Score™ utilizes strict hard-cap rules for critical structural failures. A severe vulnerability in one domain will create an absolute ceiling on your total score, regardless of other metrics.
"If your agency controls your ad account and you cannot verify ownership, your A-Score™ cannot exceed 49 — regardless of how well your campaigns are performing. Spend confidence requires account control."
"If the Intelligence Engine detects a Concurrent Signal Cluster — Reach Contraction, Frequency Escalation, and Day-over-Day Anomaly firing simultaneously within a 14-day window against a stable budget — your A-Score™ cannot exceed 69, regardless of other domain performance. This pattern is associated with platform-level audience pool adjustment events. The engine catches it. The hard cap enforces it."