Founding verification pricing now open
Published Standard Ver 1.1

Ad IntellX Verification Methodology

The clinical framework and objective standards used to compute the A-Score™. Designed for institutional diligence and forensic accountability.

Effective: June 2026
Public Diligence Standard

Scope & Purpose

This methodology governs the independent verification of ad spend integrity, derived directly from authentic Meta Marketing API data. It establishes the clinical baseline for generating an advertiser's A-Score™.

The objective of the A-Score™ is to provide a standardized, immutable metric representing the structural health, security, and operational efficiency of a given ad account prior to or during capital deployment. It removes subjective agency reporting and replaces it with cryptographically verifiable platform truth.

The Six Evaluation Domains

The A-Score™ is computed across six distinct domains. Each domain aggregates dozens of API signals into a weighted sub-score.

Domain
Measurement
Key Signals
Weight
Tracking Integrity
Fidelity of data connection and attribution flow.
Pixel coverage, CAPI health, event match quality, offline conversion loss.
Critical (15%)
Spend Efficiency
Capital allocation drag and platform delivery waste.
Auction overlap, high-frequency non-converting spend, bid cap constraints.
High (25%)
Account Ownership & Access
Administrative security and asset custody.
Business Manager structure, unauthorized administrators, dormant partners.
Critical (20%)
Reach Verification
True audience penetration and saturation.
First-time impression ratio, frequency velocity, delivery pacing anomalies.
Medium (10%)
Optimization Activity
Algorithmic learning stability.
Significant edit cadence, learning phase resets, test cycle duration.
High (10%)
Campaign Structure
Architectural hygiene and consolidation.
Ad set fragmentation ratio, naming convention compliance, active asset limits.
Medium (5%)

The Data Intelligence Engine

The six evaluation domains are not computed through a direct API query. They are the output of a five-layer proprietary detection engine — the Ad IntellX Data Intelligence Engine — which processes API-retrieved account data through sequential signal layers before domain subscores are computed.

Layer 1 (Core Detection), Layer 2 (Compound Signals), Layer 4 (Predictive Signals), and Layer 5 (Autonomy Signals, read-only in verification mode) each contribute distinct signal classifications. An integration gate cross-validates engine outputs against API data before any scoring computation begins. This gate is the mechanism that ensures the A-Score™ is produced from verified, integrated data — not from either source in isolation.

Engine Signal Summary
5
Detection Layers
24
Active Signals
1
Integration Gate
Live
API Cross-Validation

Platform Signal Integrity

Elevated from a standalone reporting metric to a core methodological checkpoint, Platform Signal Integrity evaluates how well the ad account leverages machine-learning optimization capabilities native to the platform.

This includes auditing Advanced Matching parameters, Conversion API (CAPI) redundancy, and server-side latency. An account that fails to pass sufficient deterministic data back to the platform suffers a severe signal integrity penalty, crippling the A-Score™ regardless of top-of-funnel engagement metrics.

Hard Caps & Score Ceilings

Certain critical risk conditions trigger an immediate ceiling on the maximum achievable A-Score™. These overriding rules ensure that foundational flaws cannot be masked by strong performance in secondary areas.

Tracking Failure Cap

If active campaigns are utilizing ad sets without an attached pixel or conversion event, the account exhibits critical data loss.

Max A-Score™: 40

Access Risk Cap

If an unauthorized domain or unverified secondary Business Manager holds full admin rights over the primary ad account.

Max A-Score™: 65

Proof of Diligence & Verifiability

Every generated A-Score™ is backed by a cryptographically signed JSON export. This allows institutional buyers, auditors, and M&A teams to verify the authenticity of the report independently of the Ad IntellX interface.

// Verification Endpoint GET https://api.adintellx.com/v1/verify/record?id=AX-471983
Requires valid API token or public record hash. View Documentation

What This Methodology Does NOT Determine

In accordance with institutional verification standards, Ad IntellX strictly bounds its claims. The A-Score™ and accompanying forensic reports do not claim to determine:

  • Platform Intent: We do not assert that the advertising platform intentionally suppresses traffic or maliciously throttles delivery. We only report the mathematical reality of the delivery patterns.
  • Wrongdoing Attribution: A low A-Score™ indicates structural or operational failure. It does not legally establish negligence, intentional misconduct, or deliberate malpractice by an agency or employee.
  • Campaign Performance Prediction: A high A-Score™ means the account is structurally sound and effectively managed. It does not guarantee consumer demand, product-market fit, or profitable ROI.

Version History

v1.1 June 2026
  • Reach Verification sub-entry explicitly added to Domain mapping.
  • Platform Signal Integrity elevated to a named methodology section rather than report output.
  • Signed JSON export capability and verification endpoints fully documented.
  • Integration Gate (Section 2.1): Mandatory API↔DIE consistency check runs before every domain score. Cross-validates CPM, frequency, reach, pixel volume, optimization event count, and spend field parity. Mismatches are recorded per-field in chain-of-custody metadata and downgrade the confidence label. Layer 5 read-only enforcement asserted on every scoring pass.
  • Reach Gap sub-signal (Section 2.2): 4th Delivery Quality sub-signal at 40% weight. Objective-aware thresholds: awareness 4.0×, traffic 2.5×, conversion 2.0× expected frequency. Flags audience saturation independent of absolute frequency level.
  • Purge-Pattern Cluster cap (Section 2.3): Compound event detector requiring a 14-day window with simultaneous DoD reach anomaly (>30% single-day drop), sustained contraction (second-half avg >15% below first-half), and frequency escalation (>15% above first-half). Cap ceiling 69 applies only when cluster and Reach Gap both fire. Stability exceptions: awareness objective, budget cut >15%, or >20% intentional campaign reduction.
v1.0 January 2026

Initial publication of the Ad IntellX A-Score™ independent verification methodology.